Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.
These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.
There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.
Publication Count: 22Volume: 11,283,837
