Ride-a-longs are programs that include an advertisment in a brands current outbound messaging and communications sent via mail-order, e-commerce and service providers. Ride-a-longs are distinguished as a category to highlight the fact that they are not product shipments or house list catalogs. These distributions are alternative communications from the same providers, but generally a unique offer to their customer base independent from their catalog. This category offers the same ability to demographically target to a brands customer base and adds frequency and scale to the overall product mix on the market.
Publication Count: 1Volume: 500,000
