Soon after the rural electric cooperatives were formed back in the 1930s, these magazines were created to communicate with the owners/subscribers. They also wanted to send important electric cooperative news and make it relevant to their community and lifestyle, so they included articles on local events, home and garden, recipes and more. To further localize the editorial every cooperative has its own customized issue of the magazine. The electric cooperatives and their magazines are non-profit organizations, eliminating the need for inflated advertising costs. Advertisers can choose to run statewide, regionally or nationally. The circulations vary by state but collectively these magazines reach over 9 million homes and over 20 million unique readers each month.
Publication Count: 27Volume: 9,653,792
