The Hobbyist channel reaches a number of demographics through the exploration and focus of favorite hobbies including mountain climbing, crafts, flying, model crafting, and photography.
Publication Count: 40Volume: 13,109,882
Average Age: 53
Average HHI: 86,571
Average Female: 40%
Hobbyist Media Opportunities
Related Audience: Books and Reading
GateHouse Media Newspaper Statement ProgramCirculation: 375,000
Category: Newspaper Subscription Statements
Related Audience: Crafts and Sewing
Crafting is a world of its own. From broad stroke DIY publications, to niche market publications, there is an audience for every conceivable craft. Products targeting each of these audiences are so specific, they require the refinement of strict media planning. The largely female crafting audience is hungry for information on new styles and techniques. Here is how we reach them:
- Specialty Publications
- Consumer Magazines with a Craft Focus
- Targeted Social Media
- Crafting Shows and Events
- Earned Media (PR)
Related Audience: Gaming
Electronic Gaming is a fascinating target audience. Delivering a young ale audience, it skews slightly older than one would expect. Investments in technology, games, and branded merchandise are significant.Related Audience: Gardening
Related Audience: Music
From Hip Hop to Folk, these publications reach a wide variety of music lovers dedicated to the craft. They include several demographics and reach a wide variety of people through one of the world's most cherished mediums.
Related Audience: Trains
Railroads and trains evoke an emotional response in a tight target audience. Don't suppose that the audience is universal, it is even more dedicated within the category. Steam-driven and Electric engines have different characteristics, and different followers Just designating "Trains", even though to the normal eye sees very tight, may not be enough.
