Outdoors is an umbrella category that encompasses many subsets. From camping and hiking to bass fishing and mountain climbing, outdoors delivers a passionate audience with a need for specific product lines that he general market does not purchase. Refine.
Publication Count: 231Volume: 35,467,521
Average Age: 50
Average HHI: 113,120
Average Female: 16%
Outdoors Media Opportunities
Related Audience: Adventurists
There is something compelling to outdoor enthusiasts in taking on and appreciating the beauty and power of nature. This group of individuals is keen on new products that help them achieve both. When approaching these consumers, the focus needs to be on functionality and practicality.
Related Audience: Boating
Related Audience: Camping
Less intense as a group than outdoor enthusiasts, camping includes a variety of subsets: Nature Lovers, Tenters, RVers, Retirees, and Families. From those that want to be in the woods with all of the amenities of home to those that want to rough it, TSWUS has the programs that deliver your audience.
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Related Audience: Fishing
Fishing is not a hobby. It is both an art and a passion. When you combine an enthusiast with the content he or she truly wants to read the results can be spectacular. We are enthusiasts about print, and we think print is a great way to engage the fisherman you are trying to reach. Specialty titles abound, isolating geography and fishing type. Salt Water fisherman are not the same audience as Fly Fisherman. Fishing in the keys is not the same as fishing the rivers of Idaho. If you are going to go niche with your ad spend, let us help you get the truly targeted consumer you really need.
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Related Audience: Hunting
While hunting was once about subsistence, the relevance of hunting to feed the family has declined. Today's hunter is involved in the sport as a sport. and often has significant discretionary income to spend in pursuing it. Re-examine this affluent market . It is not what you think it is.
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