Crafting is a world of its own. From broad stroke DIY publications, to niche market publications, there is an audience for every conceivable craft. Products targeting each of these audiences are so specific, they require the refinement of strict media planning. The largely female crafting audience is hungry for information on new styles and techniques. Here is how we reach them:
- Specialty Publications
- Consumer Magazines with a Craft Focus
- Targeted Social Media
- Crafting Shows and Events
- Earned Media (PR)
Volume: 200,000
Average Age: 51
Average HHI: 61,000
Average Female: 44%
