Riding is not a hobby, it is a lifestyle. Ask any equestrian, and they will tell you there is no choice in riding, the need becomes part of your character. Equestrian sports costly, so participation requires significant disposable income. The link between riding, equestrian sports and the luxury lifestyle is not a mistake.
Advertisers with luxury brands, both endemic and non-endemic find an upscale audience in the equestrian target.
Average Age: 53
Average HHI: 97,000
Average Female: 52%