Reaching the "Male" demographic is a pretty broad target. In fact, it is roughly 50% of all of the people you can reach. While it may see like you are still shooting at the broad side of a barn, you have actually already filtered out 50% waste. Refinement is one of the keys to success in advertising, Continue to filter, but know your rollout potential.
Publication Count: 109Volume: 17,074,312
Average Age: 47
Average HHI: 92,265
Average Female: 11%