If you are a pet-owner, you are an animall lover. To some degree you act as a parent to your "baby" . Pet lovers that engage with media titles, or purchase through e-commerce for their pets are dedicated to their "furry" children and make a loyal and attractive customer base.
Having access to specific targets within the pet category allows advertisers to further define their offerings without having to hunt down buyers for their products.
From pet products to pet insurance, housecleaning products and even slipcovers, this market segments delivers an audience that buys regularly.
Average Age: 58
Average HHI: 165,500
Average Female: 0%