Our National Treasure

Senior

Senior is a targeted demographic withing the general population that is generally defined as 50+. 50+ however is too broad when you are trying to refine your offer to a key audience segment. Seniors fall into three categories within the profile: 

50-60 active lifestyle
60-70 retirees
70+ older seniors 

Making sure you are selling the right product to the right subset is crucial. Defining by 50+ is not longer a tight enough target. 

If you are selling RVs and Eco-Tours, you want 50-60, not 70+. Don;t let the tag senior lull you into believing you are buying a refined audience, there is more work to do from there.

Publication Count: 11
Volume: 1,101,055
Average Age: 56
Average HHI: 106,571
Average Female: 17%

Senior Media Opportunities

America's Civil War
Circulation: 27,000
Category: Magazines
BoatUS Magazine
Circulation: 500,000
Category: Magazines - Membership
Civil War Times
Circulation: 27,000
Category: Magazines
Lehman's Catalog Blow In
Circulation: 333,333
Category: Catalog Blow-Ins
Lubbock Golden Gazette
Circulation: 7,879
Category: Newspapers
Military History
Circulation: 41,000
Category: Magazines
Montana Senior News
Circulation: 32,196
Category: Newspapers
Our Generation's Magazine
Circulation: 11,140
Category: Newspapers
SaddleBrooke Progress
Circulation: 6,100
Category: Newspapers
Senior Perspective
Circulation: 62,600
Category: Newspapers
Villages Daily Sun
Circulation: 52,807
Category: Newspapers