Survivalist and Preppers

Unlike any other group "preppers" are heavy consumers of products that allow them to live off the grid or survive a major catastrophe. This is a loyal buy difficult to approach audience that wants real product knowledge, not a sales pitch.  Advertorial approaches work well as do ads that focus on the functional details of the product.

Publication Count: 12
Volume: 1,776,082
Average Age: 41
Average HHI: 71,200
Average Female: 12%