Reaching the Hard to Reach

Survivalist and Preppers

Unlike any other group "preppers" are heavy consumers of products that allow them to live off the grid or survive a major catastrophe. This is a loyal buy difficult to approach audience that wants real product knowledge, not a sales pitch.  Advertorial approaches work well as do ads that focus on the functional details of the product.

Publication Count: 13
Volume: 2,109,415
Average Age: 42
Average HHI: 72,667
Average Female: 17%

Survivalist and Preppers Media Opportunities

American Survival Guide
Circulation: 170,000
Category: Magazines
Backwoods Home
Circulation: 40,000
Category: Magazines
BattlBox PIP (TRADE)
Circulation: 13,000
Category: Package Inserts
Be Ready!
Circulation: 85,000
Category: Magazines
Bud K Catalog Blow-In
Circulation: 552,583
Category: Catalog Blow-Ins
CH Kadels Blow-In
Circulation: 202,333
Category: Catalog Blow-Ins
Cheaper Than Dirt PIP
Circulation: 30,000
Category: Package Inserts
Firearms News Treasury
Circulation: 90,000
Category: Magazines
Kennesaw Cutlery
Circulation: 216,166
Category: Catalog Blow-Ins
Lehman's Catalog Blow In
Circulation: 333,333
Category: Catalog Blow-Ins
Modern Pioneer
Circulation: 147,000
Category: Magazines
Stay Alive (Living Ready)
Circulation: 55,000
Category: Magazines
Survivor's Edge
Circulation: 175,000
Category: Magazines