Reaching the Perfect Rural Audience

There is more than one type of rural consumer. Living in the country doesn’t make you the same as your neighbor. Filter further with targeted buying.

Target by Defined Audience

If you are selling your product to a targeted audience, you want to reach that audience. While this seems straightforward, it is so easy to get it wrong. Advertisers often make the very common mistake of adopting too broad of an approach. Reaching 20,000 of the right consumer is much more effective in the long run than reaching 1,000,000 of the wrong consumer. It is critical that you think through the value of targeting the audience that will be most likely to respond to your offer.

Rural America has many facets and understanding them will help you improve your campaign efficacy. Simply refining to “rural” does not mean you are targeting effectively.

Adventurists

29 Publications

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Automotive

4 Publications

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Books and Reading

1 Publications

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Camping

23 Publications

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Crafts and Sewing

1 Publications

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Equestrian

3 Publications

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Farming and Agriculture

79 Publications

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Fishing

61 Publications

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Gun Enthusiasts

70 Publications

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History

11 Publications

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Hobbyist

41 Publications

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Men

109 Publications

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Military

16 Publications

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Motorcycle & ATV

0 Publications

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Music

0 Publications

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Outdoors

231 Publications

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Pets

2 Publications

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Senior

11 Publications

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Survivalist / Preppers

13 Publications

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Trains

6 Publications

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Women

7 Publications

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